Monday, April 9, 2018

Raising the Walking Dead Ratings

If you read a lot of articles out there, many are suggesting that Walking Dead should end. Forbes especially, they hate TWD. Sure, the viewership has fallen, but 6 million viewers a week is nothing to scoff at. I even read an article recently that suggested they would never up their ratings. I’m going to disagree. Last I heard there were 118 million viewers in the US. Even at top game (18 Mil) there are a 100 million viewers that haven’t been tapped by them.

I don’t think it’s a lost cause. Granted I am one of those people who doesn’t love it as much as I did, but it's not because they have run the course, it’s because they made bad decisions that made me shake my head.

They can, in my opinion, not only stay alive but get better ratings.

So I thought I’d give a tip sheet (Not like they’ll ever read this) on ways Walking Dead can rise up from the stalemate it is in. Some of these are also reasons for the decline. All my opinion, of course.

More Older People
The 18-49 demographic is the focal age group of The Walking Dead, therefore most of, if not all, of their main characters fall into that age group. But if we look back to the seasons more successful than this one, there is an important factor they had and let slide. Older, wiser, Americans. Actors/actresses/characters over the age of 50, will attract viewers in the same age group. I’m not talking about the occasional senior in the background or one that has a word or two. I’m talking main characters. Don’t believe me?
Season 1 – Dale (Sixties)
Season 2 – Dale and Hershel (70)
Season 3, 4 – Hershel
Seasons 5 and 6 – Deanna (60’s)
Seasons 7 and 8 …. None.
Ratings cascaded in season 7 and never recovered. Bring back an older character, bring in some older viewers.

Have an End Game
There is no end in sight. Nowhere to aim for, there for viewers, like the characters are moving aimlessly. Walking Dead needs an end game, even if it seasons away, it’s a goal to shoot for and a goal for the viewers to wait for. IE: Game of Thrones

Get Rid of Negan
He needs to go. Whether he dies or goes away, he needs to leave. While loved in the graphic novels, he didn’t transpose well to the screen and the viewers hate him. Most do. I realize Kirkman has a hardon for him, but his fans don’t. It’s no coincidence ratings dropped when he appeared. It’s like dating someone your family hates. They won’t invite you as much or treat you the same while you’re dating an asshole. Get rid of Negan.

Race for a Cure
It’s fact in the Walking Dead universe, for some reason everyone has this virus. They have it, yet they can still get infected with it and die. Whatever. Damn show needs some hope. Introduce a scientist who is on a breakthrough for a cure., A real cure.

Up the Zombie Game
Let’s face it, our characters are zombie killing gurus. There is no threat anymore. I’m surprised they haven’t wiped them all out. So, if they won’t get rid of Negan, add some old people, have an end game … how about upping the zombie game. Virus mutates. Imagine, Daryl is out, he sees a walker, he lifts that crossbow … bam, that walker isn’t walking, it races top speed at him. New game.


All is not lost in Walking Dead. I don’t think they’ll try any of these, but it’s not gonna hurt to toss it out in the universe. Maybe Gimble will read this.

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